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Business and competitive analysis : effective application of new and classic methods Craig S. Fleisher and Babette E. Bensoussan.

Business and competitive analysis : effective application of new and classic methods Craig S. Fleisher and Babette E. Bensoussan.


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Book's title: Business and competitive analysis : effective application of new and classic methods Craig S. Fleisher and Babette E. Bensoussan.
Library of Congress Control Number: 2006030892
International Standard Book Number (ISBN):0131873660 (hardback : alk. paper)
International Standard Book Number (ISBN):9780131873667 (hardback : alk. paper)
System Control Number:ocm71581744
Cataloging Source:DLC, DLC YDX BAKER YDXCP HBS
Library of Congress Call Number:HD38.7 .F57 2007
Dewey Decimal Classification Number:658.4/032$222
Personal Name:Fleisher, Craig S.
Publication, Distribution, etc.:Upper Saddle River, NJ . Financial Times Press, (c)2007.
Physical Description:xxxii, 491 p. : ill. ;, 25 cm.
Formatted Contents Note:Acknowledgments
About the authors
Preface
Business and competitive analysis: definition, context, and benefits
Performing the analysis process
Avoiding analytical pitfalls
Communicating analysis results
Applying the FAROUT method
Industry analysis (the nine forces)
Competitive positioning analysis
Business model analysis
SERVO analysis
Supply chain management (SCM) analysis
Benchmarking analysis
Mckinsey 7S analysis
Shadowing
Product line analysis
Win/loss analysis
Strategic relationship analysis
Corporate reputation analysis
Critical success factors analysis
Country risk analysis
Driving forces analysis
Event and timeline analysis
Technology forecasting
War gaming
Indications and warning analysis
Historiographical analysis
Interpretation of statistical analysis
Competitor cash flow analysis
Analysis of competing hypotheses
Linchpin analysis.
Personal Name:Bensoussan, Babette E.
Rubrics: Business intelligence
Competition

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